Embossing and debossing are similar processes that create a different result. Both processes involve making a metal plate and a counter. The plate is mounted on a press and the paper is stamped between the plate and counter. This force of pressure pushes the stock into the plate, creating the impression of any desired image.

The embossing process alters the surface of paper stock by providing a three dimensional or raised effect on selected areas. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper.

Debossing refers to an effect that is opposite of embossing. Rather than the paper being raised in specific areas, it is indented. The process involves applying pressure to the front side of a substrate and forcing the material down from the surface. Although it is not as common as embossing, it is occasionally used to provide a different effect or appearance that fits a particular theme.